News about upfront listing fees!

A recent examination of the way we run Bid for Wine led to our asking a very important question:

‘Why does Bid for Wine charge an upfront listing fee for each auction?’.

The answer is that there is a direct cost attached to each and every auction created (we have to pay for server space) which is covered by our listing fee. We also charge for setting a reserve price or starting price because both of these put off bidders (wines without a reserve price consistently fetch more than those with a reserve price).

What the point about listing fees misses though is that paying £1.75 before you know whether your lot will sell really isn’t terribly attractive! We are therefore very pleased to announce that, with immediate effect, our listing fee will now only be charged when a lot sells. In short you can now list your wine in a no-reserve auction for free – only once it sells will you be charged anything!

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