Some thoughts on helping wines to sell

Watching the patterns behind which wines sell best on Bid for Wine has revealed several simple steps to help get the best prices and the most interest from buyers.

So what’s the secret to generating lots of interest in your wines?

  • Pictures generate interest and make your lot stand out amongst other listings. They also reassure potential buyers about the wine you’re selling as it’s possible to see verify the accuracy of descriptions of the ullage, the condition of the label and so forth. This is particularly relevant where the wine is old or rare. Including a photo of a bottle is tricky where you’re listing an unopened OWC (original wooden case) or wine which is In Bond, though a photograph of the case itself is useful and some bonded warehouses will take provide photographs of your wine on request.
  • Bids attract other bids. Bidders on auctioned lots like to know that other people think a wine is worth bidding for. They will often be more inclined to bid on lots which already have bids on than those that don’t. You can attract early bids on auctions by setting a low (or no) starting price as people will happily place bids on a well priced lot on the off-chance that they might get a bargain. If the starting price is set just below what you’d like for the wine you’ll lose the interest of these speculative bidders.
  • Is your reserve realistic? If you’re selling via an auction listing, wines with a reserve equal to the price at which a wine can be bought from a merchant can be difficult to sell. Potential buyers often expect a discount when buying at auction as they may not have the safeguards (e.g. a returns policy) that they would have when buying from a merchant.
  • Sellers who offer buyers a range of collection and delivery options get the most bids. The cost of delivery on a relatively low value lot may make it unattractive so consider offering the buyer the chance to collect the wine from you.
  • Tell potential bidders the story behind the wine. People are unlikely to buy very old, very expensive or very rare wines (all of which are targets for forgers) without some reassurance as to where the wine has come from and how it has been stored.

In conclusion a few simple steps can dramatically enhance the likelihood of your wine selling and increase the price you receive for it.

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One Response to “Some thoughts on helping wines to sell”

  1. […] It’s noticeable that lots with starting prices of £1 sell far better than those with higher starting prices, so is there any reason to set a high starting price? (See also here). […]

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